A small team. One conviction.
That financial habits — like academic ones — are installed, not lectured. Everything we make starts there and ends there.
founderDr. Gerald M. Rich
PhD Education & Psychology · LMFT
Twenty-five years as a licensed family therapist. Twenty before that as an investment executive. Two careers that, combined, produced one persistent observation: adults make the same money mistakes their parents made — and parents who try to teach their kids about money usually run out of structure within a week.
Centsible Scholar is the structure. The grade ladder, the daily check-in, the four-bucket split — none of it is improvised. Every piece is something Dr. Rich watched work, repeatedly, in the families he advised.
Meet the team.
Passionate professionals working together to help families build financial confidence. Educators, technologists, and family advocates — all on the same page about what we're trying to do.
Robert Israel
Leads the technical vision and development of the Centsible Scholar platform, building scalable tools that make financial education accessible for every family.
Kim Cross
Oversees the coaching program, connecting families with professional guidance on academic achievement and financial literacy development.
Anna Ewing
Drives brand strategy and outreach, ensuring families everywhere discover the tools they need to build financial confidence in their children.
Fioralba Fazlli
Builds community and awareness across social platforms, sharing the Centsible Scholar mission with families through authentic storytelling.
Three things, mostly.
School is a workplace.
A child's primer for everything that follows. Treat it that way and the child rises to it.
Structure beats sermon.
No lecture has ever installed a habit. A weekly paycheck — and what it does — has installed thousands.
Parents stay the parent.
We don't move money. We don't talk to your kid without you. We just keep the books.
Built by people who've had this conversation a thousand times.
The same people you'll talk to if you write us.